Discover Sugar River Region (DSRR) is a 501(c)(3) destination marketing and management organization that was founded in 2023 to strengthen the greater Sullivan County region as a thriving, vibrant, and distinct destination in New Hampshire. We do this by promoting what makes this region so special, from scenic landscapes and singular experiences to creative entrepreneurs and local businesses. Our work aims to build positive awareness about our region, welcome visitors and new residents, foster entrepreneurship, and enhance quality of life for residents.